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ART THEFT REVERSED
Mediafacade Museion Bolzano 2014
Videoscreening between 10 pm and 12 pm in August
curated by Frida Carazzato
www.museion.it

1956: Andy Warhol, before he became a household name, decided to gift a painting to MoMA in New York. Their answer? Thanks, but no, we haven't got room for it. Even legends have to deal with rejection.

Who knows how many knock-backs even the greatest artists, inventors or scientists have to go through before they make it? These things happen, even to the best: the important thing is to keep believing in your talent.

This is the idea behind the work conceived by the artist Sissa Micheli (Brunico, 1975) for Museion's media façade. The video starts life as a performance: the artist, in a black bodysuit, sneaks into Museion and sidles up to a display case. It looks like a classic art heist, but instead of taking something away from the museum Sissa Micheli is bringing something in. An art robbery in reverse. And the item in question is a typed letter that tells the story of a historic rejection: when MoMA turned down an artwork from a certain Andy Warhol. Not yet known as the father of Pop Art, the museum replied that there was no room for his work. And asked him to come and take it away. "The message I want to get across is that artists should not let rejections from important institutions get them down, but use them as motivation to work harder to get to the top, as it was for Warhol", explains the artist.

The video ends on a disorientating note: the "thief" gets caught red-handed by an invasion of paparazzi who surround her with their cameras like a star. Something has been subverted: is this reverse robbery fact or fiction?

— Frida Carazzato

Videostill, Art Theft Reversed, 2014ART THEFT REVERSED
2014
Videostill
HDVideo, bw, sound at the end, 3'26
Courtesy: Museion Bolzano and the Artist Videostill, Art Theft Reversed, 2014ART THEFT REVERSED
2014
Videostill
HDVideo, bw, sound at the end, 3'26
Courtesy: Museion Bolzano and the Artist Videostill, Art Theft Reversed, 2014ART THEFT REVERSED
2014
Videostill
HDVideo, bw, sound at the end, 3'26
Courtesy: Museion Bolzano and the Artist Videostill, Art Theft Reversed, 2014ART THEFT REVERSED
2014
Videostill
HDVideo, bw, sound at the end, 3'26
Courtesy: Museion Bolzano and the Artist
 Videostill, Art Theft Reversed, 2014ART THEFT REVERSED
2014
Videostill
HDVideo, bw, sound at the end, 3'26
Courtesy: Museion Bolzano and the Artist
 >Videostill, Art Theft Reversed, 2014ART THEFT REVERSED 2014
Videostill
HDVideo, bw, sound at the end, 3'26
Courtesy: Museion Bolzano and the Artist
 Videostill, Art Theft Reversed, 2014ART THEFT REVERSED
2014
Videostill
HDVideo, bw, sound at the end, 3'26
Courtesy: Museion Bolzano and the Artist
 Videostill, Art Theft Reversed, 2014ART THEFT REVERSED
2014
Videostill
HDVideo, bw, sound at the end, 3'26
Courtesy: Museion Bolzano and the Artist
 >Videostill, Art Theft Reversed, 2014ART THEFT REVERSED, 2014
Videostill
HDVideo, bw, sound at the end, 3'26
Courtesy: Museion Bolzano and the Artist
 Videostill, Art Theft Reversed, 2014ART THEFT REVERSED
2014
Videostill
HDVideo, bw, sound at the end, 3'26
Courtesy: Museion Bolzano and the Artist
 Videostill, Art Theft Reversed, 2014ART THEFT REVERSED
2014
Videostill
HDVideo, bw, sound at the end, 3'26"
Courtesy: Museion Bolzano and the Artist
   Videostill, Art Theft Reversed, 2014Sissa Micheli, exhibition view: ART THEFT REVERSED
Sitespecific videoinstallation on the Medienfacade Museion
HDVideo, bw, without sound, 3'14.
Curated by Frida Carazzato.
Museion Mediafacade Bolzano, 7 — 28 August 2014.
Courtesy: the artist and Alessandro Casciaro Art Gallery
Foto: Luca Meneghel Videostill, Art Theft Reversed, 2014Sissa Micheli, exhibition view: ART THEFT REVERSED
Sitespecific videoinstallation on the Medienfacade Museion
HDVideo, bw, without sound, 3'14.
Curated by Frida Carazzato.
Museion Mediafacade Bolzano, 7 — 28 August 2014.
Courtesy: the artist and Alessandro Casciaro Art Gallery
Foto: Luca Meneghel Videostill, Art Theft Reversed, 2014Sissa Micheli, exhibition view: ART THEFT REVERSED
Sitespecific videoinstallation on the Medienfacade Museion
HDVideo, bw, without sound, 3'14.
Curated by Frida Carazzato.
Museion Mediafacade Bolzano, 7 — 28 August 2014.
Courtesy: the artist and Alessandro Casciaro Art Gallery
Foto: Luca Meneghel Videostill, Art Theft Reversed, 2014Sissa Micheli, exhibition view: ART THEFT REVERSED
Sitespecific videoinstallation on the Medienfacade Museion
HDVideo, bw, without sound, 3'14.
Curated by Frida Carazzato.
Museion Mediafacade Bolzano, 7 — 28 August 2014.
Courtesy: the artist and Alessandro Casciaro Art Gallery
Foto: Luca Meneghel Videostill, Art Theft Reversed, 2014Sissa Micheli, exhibition view: ART THEFT REVERSED
Sitespecific videoinstallation on the Medienfacade Museion
HDVideo, bw, without sound, 3'14.
Curated by Frida Carazzato.
Museion Mediafacade Bolzano, 7 — 28 August 2014.
Courtesy: the artist and Alessandro Casciaro Art Gallery
Foto: Luca Meneghel